Digital Marketing Course Syllabus
The DIGITAL INFINITE INSTITUTE prepares candidates for a career in an exciting and ever-evolving field of Digital Marketing. We offer professional training programs in Digital Marketing field that help students, businessman, working professional and housewife to become an expert
SEARCH ENGINE OPTIMIZATION (SEO):
Search Engine Optimization (SEO) is the most important part of Digital marketing. SEO is the process of optimizing online content so that a search engine likes to show it as a top result.
We not only provide in depth knowledge of SEO but also give opportunity to candidates to implement SEO techniques on live projects. We teach from very beginning i.e. from the Basic of SEO to the Advance SEO.
On page SEO includes Meta description and keywords writing. Off Page SEO include link exchange and link submission.
SEARCH ENGINE MARKETING (SEM) or PAY PER CLICK (PPC):
Search Engine Marketing (SEM) means to promote websites by using paid advertisement. It is very effective way to grow business in highly competitive market.
We provide complete training about Pay Per Click (PPC). We teach how to set up PPC campaign and how to create ads on Google Adwords.
SOCIAL MEDIA OPTIMIZATION (SMO):
Social Media Optimization (SMO) is the core of digital marketing. Today most of the people are active on social media like Facebook, LinkedIn, Twitter, Instagram, Pinterest and much more.
We provide training about Facebook marketing, Linkedin Marketing, twitter marketing, Youtube marketing and Instagram marketing. We also teach how to create SEO friendly blog.
WEBSITE DESIGNING (WORDPRESS):
WORDPRESS is the most popular and free content management system. We teach how to make website on WORDPRESS by using various plugins.
CONTENT MARKETING (BLOGGER):
Content is the king. Content should not same or copied from other websites. We teach candidates how to create SEO friendly blog or content.
Candidates can practice on live projects.
AFFILIATE MARKETING:
Affiliate marketing is a process of earning commission by promoting products of other company or people. We provide in depth training from basic to how to speed up affiliate marketing process.
EMAIL MARKETING:
Email Marketing means to send commercial emails to people to promote service or product. We teach how to make commercial email, how to create & design campaign, how to create list of contacts and how to send emails on a specific time. Candidates can perform live campaigns.
We also provide training on basic PHOTOSHOP, VIDEO EDITING, E-COMMERCE and BRANDING. Candidates get opportunity to learn and to practice all these techniques on live projects.